​1. Introduction

Welcome to Madrecita Tonantzin  . We are committed to protecting your privacy and handling your personal data in a safe and responsible manner. This Privacy Policy explains what personal data we collect, how we use it, with whom we share it, and what choices you have in relation to it. By using our website (https://www.madrecitatonantzin.com/) (“Website”), you agree to the practices described in this Policy.

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2. Data Controller
The data controller, responsible for the processing of your personal data under this Privacy Policy, is:
Madrecita Tonantzin
Baerwaldstr. 47
10961 Berlin
Germany
Email: madrecitatonantzin@gmail.com
Phone: +49 (0)176 610 48 495

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3. What Personal Data We Collect
We may collect and process the following categories of personal data:

• Contact information: name, email address, postal address, phone number – e.g. when you place an order, sign up for newsletters, contact us.

• Account data (if applicable): user name, login details.

• Order details: products ordered, payment details (to the extent needed for processing payment), shipping address.

• Communication data: correspondence with us (e.g. emails, messages).

• Website usage data: IP address, browser type and version, time zone, cookies, pages visited, referrer URL, date/time of your visit, device identifiers.

• Marketing data: preferences for receiving marketing from us and our third parties.                                                                                                                      

4. Cookies and Tracking Technologies
We do not use cookies or similar tracking technologies on our Website to monitor users or store information. Your activity is not tracked through cookies, and no personal data is collected in this way.

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5. Purpose and Legal Basis for Processing
We will process your personal data only when we have a lawful basis for doing so. Lawful bases include, but are not limited to:

• To fulfil a contract with you (e.g. processing and shipping your orders).

• To comply with legal obligations.

• With your consent (e.g. for marketing emails).

• To pursue our legitimate interests (for example, improving our services, maintaining security).

We use your personal data for the following purposes:

• To provide, maintain, and improve our Website and services.

• To process orders, payments, deliveries and returns.

• To communicate with you (e.g. send confirmations, updates, respond to your inquiries).

• For customer service and support.

• To send newsletters, promotions, marketing (if you have opted in).

• To fulfill legal, regulatory, tax or accounting obligations.                                    

6. Sharing and Disclosure
We may share your personal data with:

• Service providers who perform functions on our behalf, such as payment processors, shipping/delivery services, website hosting, email and marketing services.

• Legal authorities, when required by law or to protect our rights.

• Third parties in connection with business transfers or reorganizations (e.g. sale or merger), provided that the new entity respects the commitments made in this Privacy Policy.

We do not sell your personal data to third parties for their own marketing uses.

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7. International Data Transfers
If data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place (e.g. standard contractual clauses) to ensure that your data is protected with equivalent legal standards.

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8. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected, subject to legal or regulatory requirements. For example:

• Order data: for as long as required for accounting, tax, warranty, or legal obligations.

• Marketing preferences: until you withdraw your consent.

• Website usage logs: for a limited period necessary for analytics, security, or legal compliance.                                                                                                         

9. Your Rights
Depending on your jurisdiction, you have certain rights regarding your personal data, which may include:

• The right to access the personal data we hold about you.

• The right to rectify/correct inaccurate or incomplete data.

• The right to erase your personal data (in certain circumstances).

• The right to restrict or object to our processing of your personal data.

• The right to data portability.

• The right to withdraw consent where processing is based on consent.

• The right to lodge a complaint with a supervisory authority (for example, in Germany or the EU).

If you want to exercise any of these rights, please contact us using the details in Section 2.

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10. Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These include, but are not limited to: secure servers, encrypted communications (e.g. SSL/TLS), restricted access by staff.

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11. Children’s Privacy
Our Website is not intended for children under the age of 18. We do not knowingly collect personal data from individuals under 18 years of age. If you believe that someone under 18 has provided us with personal data, please contact us so we can delete such information.

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12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date”. Your continued use of the Website after such updates mean you accept the new terms.

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13. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:
Madrecita Tonantzin
Email: madrecitatonantzin@gmail.com
Phone: +49 (0)176 610 48 495
Address: Baerwaldstr. 47, 10961 Berlin, Germany

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14. Effective Date
This Privacy Policy is effective as of 17/ 09 / 2025.